Romania’s Intact Media Group has launched a new channel aimed solely at young people.
Known as ZU TV, it builds on the ZU multimedia platform, which already includes radio, online and events and has in recent years established itself as a main driver in promoting young artists and local music.
ZU has nearly half a million fans on social platforms and Radio ZU has been the undisputed leader in Bucharest for the last seven years, with an average daily audience of 1.6 million.
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